About Us

About us

Meet the team

Impulse Riot was founded to flip the script on traditional marketing. After 15+ years working behind the scenes for some of the world’s biggest brands, we decided it was time to use our global expertise to help local businesses grow with smart, loud, and unapologetically bold campaigns. We’re a small team with a big edge: corporate experience, international perspective, and a whole lot of fire.

Richard

Co-Founder & Tech-Savvy Entrepeneur

Richard is the tech-side powerhouse with a knack for turning ideas into successful businesses.

With two decades in the tech industry and a solid track record as a successful entrepreneur, he knows how to build, market, and scale a business from the ground up.

He’s fluent in three languages and learnt marketing the hard way marketing his own businesses, meaning he gets what small business owners actually need.

Strategy, systems, and no-nonsense execution? That’s his sweet spot.

Sarah

External Advisor

With a degree in psychology and a master’s in marketing, Sarah has spent over a decade leading global strategy for Fortune 100 giants.

Her work has launched campaigns in over 40 languages, picked up awards, and she has trained marketers across continents in the science of consumer behavior.

She’s worked as a university lecturer, translated for the EU, and speaks eight languages (yes, really).

When she’s not decoding what makes people click, she’s helping someone else learn how to do it. Psychology isn’t just her background – it’s what gives her the edge.