PSYCHOLOGY-LED MARKETING FOR GLOBAL AMBITION

We don't translate.
We adapt across cultures.

We help ambitious brands understand new markets, fix marketing that isn't working and build strategies that connect with real people — across countries, cultures and languages.

Creative studio with long oak table overlooking Moravian vineyards at sunset
14 Years’
Experience
40+
Markets
All Major
World Languages
Strategy +
Psychology
+ Execution
Our team has worked with
MicrosoftAirbnbVolvoHelly Hansen
MARKETING THERAPY

Your marketing has issues.
Let’s talk about them.

OUR SERVICES

How we help.

Strategy, psychology and marketing execution — under one roof.

Impulse Riot workspace with Moravian ceramics
INTERNATIONAL REACH

Different markets.
Different context.
Same humans.

People don’t change at the border, but what builds trust, status, urgency and belonging does. We help brands navigate those differences with local insight, behavioural science and international marketing strategy.

EXPLORE INTERNATIONAL GROWTH →
World map illustrated with blue and red Moravian folk patterns
EUROPECHINANORTH AMERICASOUTH AMERICAMIDDLE EASTSOUTHEAST ASIAJAPANKOREAAND BEYOND
Busy Chinese night market
CONSUMER PSYCHOLOGY

People aren’t funnels.

They hesitate. Compare. Look for reassurance. Follow people like themselves. Ignore what doesn’t feel right. And occasionally buy something at 2am for reasons they couldn’t explain if you paid them.

GET A COMPETITIVE EDGE WITH CONSUMER PSYCHOLOGY →
Consumer decision factors: perceived risk, trust, social identity and cognitive friction surrounding a decision

Human decisions are messy. That’s the point.

THE PEOPLE BEHIND THE RIOT

Two minds.
A broader perspective.

Sarah brings psychology and international marketing experience. Richard brings strategy, operations and technical expertise. Together, we help brands turn complexity into growth.

Our story →
Sarah Pokorná
SARAH POKORNÁCo-founder
Psychology. CMO. Strategist.
Richard Hanzlík
RICHARD HANZLÍKCo-founder
Strategy. Operations. Technology.
OUR HOME

Based in Moravia.
Working everywhere.

Impulse Riot comes from Slovácko, a small corner of Moravia in the Czech Republic, with a strong opinion about culture, identity and doing things our own way. Our clients and projects take us considerably further.

Moravian vineyard village at sunset
ENOUGH ABOUT US.

What are you trying to fix?

Entering a new market?Getting traffic that doesn’t convert?Marketing that’s become a collection of disconnected tactics?
LET’S TALK →